#5 Cocoa + Natto - Launch Tomorrow
The email
Hey Michael,
Yesterday was Veterans Day. And before we launch anything tomorrow, there’s something important I want to share with you.
Looking forward to tomorrow, Michael.
To your health,
Antonio
CEO, Black Forest Supplements
If you take a blood thinner, aspirin included, or you have surgery coming up, talk to your doctor before adding a fibrinolytic enzyme.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Internal notes · Approved · Drive doc, Nov 9where it came from, links, what it depends on
Approved (Drive doc “#5 Cocoanatto - Launch Tomorrow”: “launch tomorrow email & MMS approved”), shown as written. Send: Thu Nov 12, 11:00 AM ET, everyone.
- CTA link: the doc asks for “a custom page with links to different calendars” (add to Google / Apple / Outlook calendar). No such page exists yet.
- Banners: the team’s Nov 11 set: the email banner (“SuperCocoa™ Bloodflow · Available Friday, Nov 13”) and the MMS image (“Available Tomorrow!”).
- Subjects, seed history (GlockApps corpus, 648 valid runs): “Be prepared,” 36 runs, best 93.7% inbox with “I wasn’t planning to send this today.” (n=2); “Ready,” 11 runs, best 91.0% (n=2). This wrapper is untested with either.
- The pledge (10% to Military Outreach USA) comes from the approved doc and the Veterans Day 2024 / Memorial Day 2025 precedent. It is a promise to report the amount next week (the P.S.).
- The FDA line is added below the warning (standing rule since Nov 9); it is not in the doc.
- Serving: “Two capsules with your morning coffee”. The final label copy (Nov 10) says three capsules a day, with water. Approved copy, not changed here: your call.
Rating · Approved · Drive doc, Nov 9approved · not re-rated
Approved in the Drive doc. Not re-rated: ask for a rating and it gets the five criteria, with live comparables for criterion 5.
The texts
MMS
SuperCocoa™️ Blood Flow Capsules go live at 50% off.
Only 2,000 bottles.
10% of tomorrow's proceeds go to Military Outreach USA to honor our vets 👇
[link]
32 words. Approved in the Drive doc, shown as written. Image: the team’s Cocoanatto available TOMORROW banner mobile.png (Nov 11).
Statuscopy approved Nov 9 (Drive), banners in (Nov 11); the calendar page, Klaviyo build, GlockApps and scheduling to come
The send, and what it exploreslaunch tomorrow: Veterans Day thanks, the Military Outreach USA pledge, 50% off for 2,000 bottles (approved)
Subject (approved, Drive doc Nov 9): “Be prepared, {first_name}!”
Approved in the Drive doc (Nov 9). The day after Veterans Day: thanks to everyone who served, SuperCocoa™ Blood Flow Capsules go live tomorrow at 11 AM ET, 10% of launch-day proceeds pledged to Military Outreach USA, the three proof lines, 50% off auto-applied for a 2,000-bottle founding run, and the veterans’ 70% link sent separately. P.S.: the pledge total next week.
Still needed: the calendar page the CTA links to. Both banners are in (Nov 11).
Research brief & gatesthe research, and what it is not allowed to say
Names the offer. Depth stated in words; the link opens tomorrow. Needs the offer decided (Juan) and the launch-day gate checked the Friday before: product page live, product sellable.
Precedent
Natto #5 $0.117 · NMN telegraph $0.455 (named the offer) · Sleepy Cocoa #5 $0.141 · coffee $0.087 · median $0.165 (n=13).
The shipped precedents, as delivered (natto #5, Jun 4, $0.117 · cocoa #3, Feb 27 2025, $0.083)
Natto: banner “AVAILABLE TOMORROW, 11:00AM (EST)”; body “After 30, your body slowly loses the ability to clear the buildup inside your blood vessels. … You won't feel it. Your cholesterol won't catch it. Your blood pressure won't either. And nobody in the system gets paid when your blood clears on its own. So nobody tells you. Do nothing, and it only gets worse. Tomorrow at 11 AM ET, that changes. … If you grabbed the Memorial Day deal, you earned a spot at the front of the line and the 60% you locked in. The lowest price this formula will ever sell for. Not a coupon. Not a code. Not a sale we'll run again.” CTA “Get Early Access” to a join page; “Set your alarm. 11 AM ET.” It named the price because the Memorial Day interrupt ($0.478) had already sold the lock. Cocoa's telegraph (“BE READY TOMORROW 11am EST”, Big Food stripped the flavanols, “1200MG of pure Cocoa Flavanols & Flavonoids”, no price) was the arc's worst send.
- Every number from a primary source, fetched and read, before it reaches copy.
- No supplier names, no manufacturing details, no COGS.
- No em dashes. Alt text five words or fewer. GlockApps preflight before scheduling.
Imagery direction & referencesreferences, thumbnails and swipe fuel
Offer creative, one day out. Precedent as delivered: natto #5 email (its join page: 'join the natto').