#7 Cocoa + Natto - Launch Extended
50% · approved · Drive doc, Nov 9
Hey Michael,
This is it.
To your health,
Antonio
CEO, Black Forest Supplements
If you take a blood thinner, aspirin included, or you have surgery coming up, talk to your doctor before adding a fibrinolytic enzyme.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Internal notes · 50% · approved · Drive doc, Nov 9where it came from, links, what it depends on
Approved (Drive doc “#7 Cocoanatto - Extended”: “LAST CHANCE EMAIL & MMS APPROVED”), shown as written. Send: Mon Nov 16, 11:00 AM ET, everyone who has not bought; MMS 2:00 PM ET.
- Typos kept as written: “Supercocoa™️Blood” (no space, lowercase c) → SuperCocoa™ Blood; the “*” after the headline points to the FDA line, which the doc doesn’t include (added below).
- “120 of the 2,000” is written days before the send. It has to be the real count, read from Shopify Monday morning.
- Doc name: the title says #7, the NAME line says “#6 Cocoanatto - Launch Extended”. Placed in slot 07 (EM-302, “Launch Extended”).
- Subject: “Sorry,” is untested with “This is it.”; best measured “Sorry,” pairing is “Sorry for not reaching out sooner. Things are winding down, and I didn’t want you to miss this.” (91.2%, n=2). GlockApps first.
- Banners: the team’s Nov 11 set: “50% off (6 hours left)” on the email, “LAST CHANCE 50% (3H LEFT)” on the 2 PM text, as the doc names them.
- Serving: “Two capsules. Nothing to mix.” The final label copy (Nov 10) says three capsules a day. Approved copy, not changed here: your call. The 70% version beside it says three.
- The final hour is slot 08 (ours, Nov 10): one hour before the close, 50% and 70%.
Rating · 50% · approved · Drive doc, Nov 9approved · not re-rated
Approved in the Drive doc. Not re-rated: ask for a rating and it gets the five criteria, with live comparables for criterion 5.
70% · veterans · ours, Nov 9
Hey Michael,
Sorry for not reaching out sooner. Things are winding down, and I didn’t want you to miss this.
Thank you for your service, and for standing with us.
With gratitude and respect,
Antonio
CEO, Black Forest Supplements
If you take a blood thinner, aspirin included, or you have surgery coming up, talk to your doctor before adding a fibrinolytic enzyme.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
You are receiving this because you subscribed. Unsubscribe.
Internal notes · 70% · veterans · ours, Nov 9where it came from, links, what it depends on
Ours (doc: “we need a 70% heartfelt version for our vets”). The approved 50% email’s beats in the same order, with the thanks as the reason and the pledge report promised in 05’s P.S.
- “Pledged”, not “sent”: the money is reported next week, as 05 promised.
- “120 of the 2,000” mirrors the approved 50% email: one real number in both, read Monday morning.
- Banners: the team’s Nov 11 “70% off vets (6 hours left)”, which matches “6 hours left on your 70%”; the 2 PM text carries “LAST CHANCE 70% (3H LEFT)”.
Rating · 70% · veterans · ours, Nov 98.5 · 8.0 · 8.5 · 8.0 · 4 (no fair comparable)
| Criterion | Score | Why |
|---|---|---|
| 1 · Soap Opera Sequence | 8.5/10 | Closes three loops at once: Friday’s count, the veterans’ window, 05’s promise to report the pledge. |
| 2 · Hook / Story / Offer | 8.0/10 | Same order as the approved 50% (deadline, count, CTA, reason, product, CTA), with the thanks as the reason. |
| 3 · The 3 Closes | 8.5/10 | Fear (6 hours, 120 left), emotion (“we noticed”), logic (the two numbers). |
| 4 · BFS 4A-4G + Brand Voice | 8.0/10 | Wrapper = the best measured “Sorry,” pairing (91.2% inbox, n=2, the dash-free one). The pledge stays “pledged” until the money is paid (Juan, Nov 3). |
| 5 · Antonio’s RPR scale | 4.0/10 | No fair comparable (see below). |
Criterion 5 in Antonio’s format
No fair comparable. The veterans’ list is built from replies to slot 04 (“reply with your branch”), so it is small and every reader asked for the offer: its RPR will sit far above any main-list send and say little about the copy. Closest occasion send: Veterans Day 2024 (Spermidine Last Chance, main list, $0.216, read Nov 3). Scored 4 like the main-list sends until it has its own number.
Main-list comparable for the slot: #7 Natto last chance (Jun 8, 01KTKWVKWC093JSRX21W7HHAJC), live pull Nov 9, 365 days: $0.23 RPR, 0.34% CVR, $57,973 on 256,694 → 4/10.
What’s keeping it from a 10:
- “120 of the 2,000” is the approved email’s figure written in advance. Fix: read the real count from Shopify Monday morning and use it in both versions.
- “Sorry,” placed worst of the recent set in Gmail Primary on Oct 9. Fix: GlockApps before it is scheduled.
The texts
MMS · 50% · 2:00 PM ET
120 of 2,000 SuperCocoa™️ Blood Flow bottles left.
50% off closes today. No extension 👇
[link]
21 words. Approved in the Drive doc, shown as written. Image: the team’s COCOANATTO LAST CHANCE 50% (3H LEFT) MOBILE.png (Nov 11).
MMS · 70% veterans · 2:00 PM ET
120 of 2,000 SuperCocoa™ Blood Flow bottles left.
Your veterans' price closes today. Thank you for serving 🇺🇸👇
[veterans' link]
28 words. Image: the team’s COCOANATTO LAST CHANCE 70% (3H LEFT) MOBILE.png (Nov 11).
Rating · MMS · 70% veterans · 2:00 PM ET8.5 · 8 · 8 · 8.5 · 4 (no fair comparable)
| Criterion | Score | Why |
|---|---|---|
| 1 · Soap Opera Sequence | 8.5/10 | The approved 2 PM text, in the veterans’ words. |
| 2 · Hook / Story / Offer | 8.0/10 | 3 hours, 120 left, thanks. |
| 3 · The 3 Closes | 8.0/10 | Fear + gratitude. |
| 4 · BFS SMS house style | 8.5/10 | House shape, 28 words. |
| 5 · Antonio’s RPR scale | 4.0/10 | No fair comparable (a reply-built list). |
Criterion 5 in Antonio’s format
Keeping it from a 10: the real count at send, and SMS consent on the veterans’ list.
Status50% email + MMS approved (Drive, Nov 9); 70% veterans version drafted; all banners in (Nov 11); real count, Klaviyo build, GlockApps and scheduling to come
The send, and what it exploresthe last chance: 6 hours left, the count, no extension; 50% approved, 70% veterans beside it
Subject (approved, Drive doc Nov 9): “Sorry, {first_name}!”
The 50% email and MMS are approved in the Drive doc (Nov 9): 6 hours left, “120 of the 2,000”, no extension, the two things no checkup measures, three proof lines, and the veterans’ 70% closing too. Beside it, the 70% heartfelt version the doc asks for (ours, Nov 9), with its own MMS.
Before it sends: the real bottle count from Shopify Monday morning (both versions), the typo in the headline, GlockApps on “Sorry,”, the code VETS70 on the 70% banner.
Also in the team’s Nov 11 set: “6 HOURS LEFT” mobiles (50%, 70%). No text goes at 11 AM (the doc’s text is at 2 PM, with the 3H ones), so they are not placed.
Research brief & gatesthe extension and its precedents
Same terms, a stated reason. Precedents: Sleepy Cocoa #7 $0.285; cocoa relaunch #5 $0.250; coffee $0.143. “Sorry,” placed worst in the recent Gmail set: GlockApps preflight before it is scheduled.
- Every number from a primary source, fetched and read, before it reaches copy.
- Never “dissolves clots”, “clears plaque”, “lowers blood pressure”, organ repair, “FDA approved”, synergy, the five-day stem cell line.
- Never attack cocoa, natto, the enzyme, doctors or the morning cup. Never tell a reader to stop a prescribed drug.
- No supplier names, no manufacturing details, no COGS.
- No em dashes. Alt text five words or fewer. GlockApps preflight before scheduling.